Collier Kirkland

Documentation Engineering & Content Design

Swell ecommerce

Director of Technical ContentApr 2021 - Oct 2023

How strategic content design reduced customer support burden by 20%

Transformed developer experience for headless ecommerce platform serving agencies building complex solutions like IoT coffee machine integrations, contributing to $20M Series A funding led by VMG Catalyst and Headline.

Key Results

20%
Support tickets reduced
40%
User confusion reduced
20%
Customer drop-off reduced
$20M
Series A funding